Be your own boss, set your own rules
Since I was young girl, I always wanted to create my own rules and decide my own path. I didn’t want anyone else determining my work hours, salary, job description or even course load. I wanted to be my own boss, create my own money and design a life that made me happy. I taught myself how to run a business and I’m here to teach you how to master your focus and transform your business to increase profit and impact.
My career path
I began my first career in health and wellness over a decade ago as a Certified Personal Trainer and Registered Dietitian. During that time, I built a profitable personal training business working for myself in Manhattan, NYC. I made over 6 figures per year and helped people reach their goals, but my personal life was a complete mess. I struggled with finding balance and setting boundaries in my business. I was left with broken romantic relationships, inadequate self care, and extreme run down. I was making more money then I imagined, but miserable and empty. I felt lost and clueless on how to make money beyond the 1:1 model, so I stayed in the same cycle of trading dollars for hours. I hated surviving the rat race of my life. I didn’t know any other way to support myself, and I didn’t know my options. I felt lost and hopeless because I didn't want a 9-5 job, but I also didn’t want to be overrun by a business that traded time for money. I needed to learn new skills.
Fail fast to improve your business or “Change your business model”
When I transitioned from my career in fitness to nutrition I vowed not to repeat the same mistakes. I learned from my failures and I shifted my business model from 1:1 to 1: many. I created a balance in my personal life by taking charge of my time. I launched my Dietetics career by targeting many people (groups and speaking), and working only in a limited capacity in the 1:1 model. My goal is to set an example for healthcare professionals and show them how to build, manage and grow multiple revenue streams beyond working with individuals 1:1. But the question is how?
Scale your business
In 2017 I started an Instagram account with extreme skepticism and hesitation. I had failed at using social media effectively in my first career. Feeling determined, I spent countless hours experimenting with different types of content and evaluating, until I was able to hone in on my target audience and provide them with content that would help solve their problems. I use Instagram to market my services and I teach my clients how to create a social media experience that brings them leads, supports their business and positions them as an influencer.
Using social media as an effective business marketing tool has created local and international paid opportunities that I had no idea existed. Social media offers an opportunity to scale your business, set boundaries and create a business and life on your terms. You can be the boss of your business when you use social to help solve your audiences problems. I teach healthcare professionals how to use social media effectively to grow and scale their business via courses, masterminds, speaking, workshops and limited 1:1 coaching.
Bachelors of Science in Nutrition, Hunter College New York
Masters of Clinical Nutrition, New York University
Registered Dietitian Nutritionist (RDN), Certified Dietitian Nutritionist (CDN)
Academy of Nutrition and Dietetics
Nutrition Entrepreneurs Practice Group
Vegetarian Practice Group
A nutrition curriculum administered over one academic year will improve dental residents' attitudes regarding nutritional counseling.
A nutrition curriculum incorporated into pediatric residents' morning report sessions over the course of the academic year will result in improved pediatric nutrition knowledge, as well as a change in residents' attitude and practice regarding pediatric nutrition counseling.
Human Resource Service Administration (HRSA) Grant
Continuing Education online courses:
Instagram Secrets to Success for registered dietitians
1199 Union symposium for healthcare professionals