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Be your own boss, set your own rules.

Ever since I was young girl, I wanted to create my own rules and decide my own path. I didn’t want anyone else determining my work hours, salary, job description or even course load.

I wanted to be my own boss, create my own money and design a life that made me happy. I taught myself how to run a business and I’m here to teach you how to master your focus and transform your business to increase profit and impact.


I work with wellness professionals who love making an impact but struggle with increasing profit.

I began my first career in health and wellness over a decade ago as a Certified Personal Trainer and Registered Dietitian Nutritionist. During that time, I built a profitable personal training business working for myself in Manhattan, New York City. I made over 6 figures per year and helped people reach their goals, but my personal life was a complete mess. I struggled with finding balance and setting boundaries in my business. I was left with broken romantic relationships, inadequate self care, and became extremely run down. I was making more money than I imagined, but I was miserable and empty. I felt lost and clueless on how to make money beyond the 1:1 model, so I stayed in the same cycle of trading dollars for hours. I hated surviving the rat race of my life. I didn’t know any other way to support myself, and I didn’t know my options. I didn't want a 9-5 job, but I also didn’t want to be overrun by a business that traded time for money. I needed to learn new skills, and fast.